JM Media Sponsor Release

by Yvan Lomas

The Western Lacrosse Association (WLA) is pleased to announce that JM MEDIA GROUP has signed on as the latest League Sponsor for the 2022 season. JM Media will help provide financial support to the League as a whole and assist with the WLA’s external marketing efforts across seven markets in Southwestern British Columbia.

JM Media’s sponsorship of the WLA will have a direct impact on the League’s success and the promotion of Box Lacrosse throughout the province. Having a partner like JM Media bring their marketing expertise to the WLA, will help grow the game and elevate the experience for WLA fans and players.

“We are very grateful to have such a well-known and highly regarded Advertising and Sports Marketing company like JM Media sponsoring and supporting the WLA,” stated Commissioner Paul Dal Monte. “JM Media will help the WLA build our brand for long-term success, and we thank them for their incredible support.”


The Western Lacrosse Association (WLA) is an amateur league of men’s Senior A box lacrosse sanctioned by Lacrosse Canada. It consists of seven teams, based in cities throughout southwestern British Columbia. Each year, the teams battle for the right to compete against the Ontario Major Series Lacrosse champion for the Mann Cup.

The WLA season runs from May to August and begins Friday, May 27, when the New Westminster Salmonbellies travel to Victoria to take on the Shamrocks.


JM Media delivers custom, integrated marketing and advertising solutions that save money and drive results. Advertising, sports marketing, and promotions are what they do. JM Media’s reputation is built on the ability to deliver leading-edge advertising and content across all major media platforms. Whether it is digital, television, radio, print, outdoor, or social media, JM Media partners with its clients to exceed their marketing goals and achieve their corporate objectives.

Be sure to stay up to date with all the WLA’s latest news by going to


Paul Dal Monte, WLA Commissioner

 604-862-8683 [email protected]